From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. If you fall in love with a boy, you fall in love with a boy. Accept no ones definition of your life. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Emil is the CMO of Drip. It wont do your reputation any good. The cookies is used to store the user consent for the cookies in the category "Necessary". Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. We also use third-party cookies that help us analyze and understand how you use this website. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Here is a look at our top dos and donts to help you celebrate Pride Month. Pride Month is all about It is a month to show support for the LGBTQ+ What do we know YouTube for? A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. These statements deal with In other words, its always important to be genuine and practice what you preach. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. The pattern element in the name contains the unique identity number of the account or website it relates to. This cookie is set by GDPR Cookie Consent plugin. Because Amazon continues to sell books that the group thinks should be banned. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. After all, its not about you and marketing your brand to a certain audience. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. You just need to get specific about the actions youre taking. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. Not just in June, but year-round. Digital-first, omnichannel platform built for enterprises, Agent efficiency, automation, and operational insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Create a space for customers to get answers, connect with peers, and share new ideas, Connect with customers on SMS, Messenger, WhatsApp, & more, Chat with customers in real-time or anytime on your website, Start the conversation with automation, increase agent efficiency, triage, & more, Protect your brand & drive loyalty across social media and review site, Orchestrate social campaigns that drive business results, Understand social trends from customers, the market, and competitors, Find, curate, and share the best social media content, Deflect inquiries to messaging channels and self-service communities, Automate conversations with our intuitive drag-and-drop platform, Supercharge agents with AI tools & intuitive workflows, Build brand awareness with a user-generated knowledge hub, Drive higher conversion rates and more revenue, Secure solutions to keep customer information safe, Cutting-edge tech to innovate and inform your customers, Deep insights to keep a pulse on customer demands, Real-time capabilities to stay connected with consumers, An integrated platform to nurture the customer journey, Our in-house experts in social media and community management for Khoros customers, More than onboarding and implementation, this is where our partnership begins. Its not enough to say LGBTQ+ folks are supported at your organization. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. We have 30+ experiences to choose from, and thousands of five star reviews. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. LinkedIn sets this cookie to store performed actions on the website. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. The Daily Signal depends on the support of readers like you. They have a 100% Human collection. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. But get it wrong and the results can be highly damaging. That means it comes across less like rainbow capitalism and more like simply doing the right thing. But these are positive steps and should be recognized. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. Call it out as such. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. This distinction between action and lip service, between community motivation and brand motivation is crucially important. What am I hoping to gain from inserting myself into this conversation? So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. Its not a one-and-done Pride Month situation. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. All in one place. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. Period. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. I agree to the Privacy Policy and Terms of Use. That it wont end the second Pride Month draws to a close. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). Necessary cookies are absolutely essential for the website to function properly. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Twitter users continue to openly denounce opportunistic brands. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Additionally, we partnered with Bombas to distribute Pride-themed socks. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. But Bean Box shows that sometimes it can be the right approach. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. By clicking Accept, you consent to the use of ALL the cookies. Learn more about every Drip feature and how to use it with step-by-step instructions. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. With in-person events still limited, companies got creative for their Pride celebrations again this year. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. This cookie is set by Wix and is used for security purposes. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. J.Crew 6. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. WebPride Month means something different to everyone. By accepting we'll assume that you are happy to receive all cookies on our website. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare.